Having to design custom signs is something that has to be done with a lot of care in order to be cost effective. One of the issues that are very easy for one to forget when doing such design is how the signs are going to cope with the elements. Remember, the fact that the sign is usually used outdoors means that it will be exposed to all sorts of weather conditions, including rain and snow. If you don’t design a sign that can handle this, you are likely to find that it won’t last as long as you would want it to.
Effects of poor design
In addition to reduced longevity, there are a number of other things that can happen when you don’t design the signs with this in mind. One of the most important of these is the fact that they may end up not being very clear. For instance, when the sign is damaged by rain too much, the writing on it can start fading, and this means that it won’t be as effective as it’s supposed to be. The same can also happen when the sign is exposed to things such as too much sunlight, which has the effect of bleaching the sign.
How to avoid this
The only way to avoid this is by making sure that the sign is designed properly. When you work with established sign and graphic designers, they are likely to consider such issues to ensure that you get an outdoor sign that will be effective under a wide variety of weather conditions. This also means that it will be cheaper to own, since you won’t have to keep tearing it down when it’s affected by the elements.
The above are important issues that you should never neglect, since they have a direct influence on the effectiveness of your custom signs and graphics.