Many would agree that using illuminated signs for advertising makes a lot of sense. They are designed to attract as much attention as possible, and are therefore most ideal for when you need to make a brand well known. However, there are a few tips and tricks that you can always use to optimize their effect. Some of these include:
Use high quality LED signs
If you have to get illuminated signs, it would be best for you to get the high quality LED-based ones. These tend to be better than other variants (such as the fluorescent ones) in many ways. They are brighter, last longer, and are more easily customizable than the alternatives. For you to get the best value for money, it would be wise to insist on the high quality LEDs, since these are even more trustworthy.
Use logos if possible
If you are marketing a product or service using the sign, it would be wise for you to include some kind of logo within the sign. This reduces the risk of the product or service looking generic, which in turn makes it easier for people to more easily identify with it.
Get the angling right
One of the mistakes that many people make when using these kinds of signs is not angling them properly. When installing the sign, you might need to do so in such a manner that anyone approaching the sign will have an easy time looking at it. For instance, if the sign is above eye level, it would have to be angled downwards.
Be practical with color
The use of illuminated signs makes it possible for you to have access to many different colors you can use for the display. However, you should always be careful with the color combinations you use. When you use too many different colors, it’s likely to create a jumbled effect that will repel rather than attract customers. If you intend to use UV signs, the color is reflective already so do not request for too many colors to make the sign appear too much to take in at one go.
