Instagram is the perfect platform to promote your model casting calls. As it is a visual platform, you can communicate your aesthetic and give candidates an idea of what to expect. In addition, most models have their main social media presence on Instagram, so you need to engage with them through this platform.
Here’s how you can market your modeling casting calls on Instagram.
Make an announcement post
When you have your casting call plans in place, then release an announcement post. This should contain information about the date, time, venue, requirements, and purpose of the casting call.
Mention the brands or agency you are representing and tag them in your Instagram post as well. Try to make this announcement a short reel, and also share it to your stories. This will give it visibility and allow more mediums of sharing. This post should be eye-catching and immediately let potential candidates know what it’s for. Encourage sharing and tagging, and make sure the post is public.
Create an appealing poster
Designs a poster using the fashion poster templates on PosterMyWall. This poster should contain all the relevant details of your model casting call, such as date, time, venue, requirements, and expectations.
You can share this poster in your Instagram stories, and also create a separate post. Tag all the relevant partners in this poster, and also add further details in the post captions.
Share engaging stories
Model casting calls require a lot of outreach and engagement. So, you need to make sure you make the appropriate effort in your Instagram Stories. Use the various tools and stickers such as polls, questions, trivia, and more to engage with your audience.
For example, share a list of requirements for your model casting, and get people to repost your stories with their pictures. This will not only let candidates get in touch with you, but also give you access to a wider pool of potential models.
Utilize Reels
Similarly, Reels are a great way to engage with potential candidates, and get them interested in your casting call. Shoot a fun reel where you share the benefits of the casting call and how people can sign up. Show people the kind of brands and lifestyle they can have access to if they respond to your casting call.
MAke sure these reels are shot well, and contain a fun and human element. You can add a link to further details, or share them in the caption.
Share collaborative posts with brands
Most likely, your model casting call is in response to working with brands who want you to get models for their new campaigns. People want to know what they’re in for, so you should showcase these brands in your Instagram marketing for these auditions.
Make collaborative posts with these brands, and highlight the opportunities and access they offer. In addition, if the brands are high-profile, people will immediately associate them with an excellent image, and will be more likely to consider your agency for their representation.
Work with influencers
These days, the modeling and influencer marketing sectors often overlap. So, you’ll find a lot of influencers who also do modeling or are interested in the prospect. They’ll also have a large audience, with many people aspiring to become models as well.
So, you’ll not only have access to more well-known personalities, but can also get the opportunity to discover fresh faces. So, reach out to influencers in this category and have them give your model casting call a shoutout.
Incentivize sharing and tagging
You need to spread the word far and wide to get a considerable bank of potential candidates to choose from. So, incentivize sharing and tagging on Instagram. Let people know that they’ll get more visibility if they share your posts/reels/stories and tag you in their content.
This will not only market your casting call, but also serve as an initial screening process for potential models. You can even start a campaign related to the requirements you have for an initial longlist.
Boost your posts
This is one of the easiest yet effective ways to get the outreach you want. Set aside a budget for your casting call advertising, and use it to boost selective posts. Boost the announcement post and a few subsequent ones to get the best results.
Make sure you follow post performance on Instagram’s in-built tools, so that you can halt or alter your strategy, as needed.
Use the Link in Bio section
Make the casting call process easier for candidates by having it accessible from your Link in Bio section. Add links to the briefs and your registration forms for the model casting call. This should also include any further instructions or travel requirements.
This will let potential candidates sign up for the casting call immediately, and let you get access to a wide pool of models.
In conclusion, Instagram is the perfect platform to market your model casting call. So, you should make good use of the tools there for the best results possible.
