Technical solutions as a service have become popular ever since the rise of the internet in the public eye during the 90s. In a digitized world that constantly reinforces the importance of integrations and data management solutions, digital services increasingly prove to be the better option over purchasing disparate systems and having different departments run them all separately.
The first service model to explode in popularity was software as a service (SaaS). This is where software is accessed through a service provider via subscription rather than hosted with on-premises servers in a company data center. Today, SaaS often relies on cloud computing models that require no physical deployment and can provide any necessary upgrades to services via an internet connection.
Infrastructure as a service (IaaS) has also been popular, and it basically uses virtual machines to provide computing resources on an as-needed basis. IaaS service providers run the data center and provide their services to consumers who never have to install hardware on location. Data as a service (DaaS) is a form of data management that’s provided as needed, similar to other service models.
DaaS Purpose
What is DaaS really? Put simply, it seeks to help businesses manage big data and leverage it in a reasonable amount of time. The DaaS environment is used to provide users with data from a variety of data sources simultaneously using application programming interfaces (APIs). Essentially, APIs allow different applications and computer systems to communicate with each other, and they’re a critical part of systems integrations. DaaS uses these to deliver complex data streams almost instantaneously and present them in data sets using virtual applications.
In other words, DaaS solutions make it easy for businesses to crack enormous data sources and procure only the most relevant and up to date insights to boost efficiency, improve business processes, monetize data, and more. Here are just some of the applications for DaaS that can give your business a significant advantage over competitors.
Reliable Decision Making
Ultimately, most businesses want to leverage data so that their leaders can always make informed decisions using the best information available. DaaS solutions take the guesswork, and personal biases, out of the equation. If your systems aren’t integrated, you’ll have to rely on departments manually sharing data with each other, a process that’s extremely prone to errors. With integrated systems and DaaS, you won’t have to worry about competing information from separate systems or incomplete data pictures when making important decisions.
Data Monetization
Most companies these days have no problem gathering large amounts of data. It’s converting that data into economically beneficial forms that’s the challenge. DaaS ensures high availability for all your data and can utilize robust search and analytics to return insights into how to improve your product line, boost security, and save costs. By successfully monetizing your data, you can make DaaS platforms pay for themselves.
Better Marketing and Customer Service
If you’re running a DaaS platform, then it’s likely you’re working with other software service providers as well. Customer data you collect using desktop services like customer relationship management solutions can be used to provide better customer experiences. For example, you can customize special offers for loyal customers and ask them to refer your business to others. You can also integrate your CRM system with your call center to provide better customer support for all, which gives you a chance to stand out among your competitors.
Customer data also lets you determine how well you’re reaching your target audience compared to your competitors. You may find that you have more demographics in your audience than you thought, and you can divide them into customer segments to formulate better strategies to reach each one.
Overall, data is one of the most powerful commodities modern businesses have. It won’t do you much good if you don’t know how to leverage it effectively, however. Work with a DaaS provider to make sure your data is working for you as well as it can.
