If you are using the likes of Google AdWords to promote your small business, how is it working out for you so far? Because these tools can certainly boost your profile incredibly in a very short amount of time. By doing away with the need to use more organic SEO methods, your brand is right up there at the top of Google, or at least that is the plan! But if your efforts have not really seen the results you expected, how about spending a few minutes reading this short article? Because we can show you some clever ways to ensure your PPC efforts are duly rewarded.
Negative Keywords
The last thing that you want to be paying for is the wrong people clicking on your Google Ad. And this is how negative keywords can come to the rescue without too much effort on your part. Use them as a filter to stop the wrong search queries bringing up your advert in the results box and you are onto a winner. Start using the Google search terms and pretty soon you will be able to add a whole bunch of negative keywords that will help you save time and money.
Demographic Targeting
Google Adwords can help you to ensure your advert only goes out to those who are more likely to want your product or service. Look for the ‘Change display targeting’ option and see what choices need to be made. You will need a very good idea of who you are supposed to be reaching out to, but once you have that sorted, the rest is child’s play!
Image Ads
Visual content has never been more appealing than it is right now, so why not make hay while the sun shines? Google Adwords allows you to create image ads that show up as part of the AdSense network. This will match up your advert’s content and start displaying them on relevant sites. You can also choose the sites where you want your advert to appear but remember to write some cool copy as well as using a slick image. Think about using this as a way to get your brand out there rather than the immediate sell and you will soon be reaping the rewards.
Quality Score Saves Bucks
The more helpful that your AdWords representative happens to be, the less you will be paying for the privilege. Because Google rewards those who improve the overall user experience and that includes your adverts. A Quality Score is generated every time that your advert is triggered by a search query, and the higher the score, the lower your costs will be. If your site is promoting Fixie bikes, and you have enough useful information to generate a very high Quality Score, Google will repay you accordingly. Likewise, if you receive a low Quality Score, you will be paying more and may even be penalised by a potential suspension.
PPC Ready?
So there you have it, 4 slick ways to maximise your PPC potential, so get back out there and see what you can do!
